Why Less is More
As an authority on Japanese skincare, Mirai Clinical introduces Japanese beauty secrets based on the holistic practice that Less is More:
The less product and fuss, the healthier and more beautiful your skin.
Our goal at Mirai Clinical is to help you achieve a lifetime healthy and youthful skin by simplifying your skin care routine as follows:
1. Less Product
Too many products mean too many ingredients that can upset your skin’s natural moisture/oil balance and increase the possibility of allergic reactions. This means paring down to the most essential elements needed to bring out your skin’s natural beauty. Each product in Mirai Clinical’s face & body care collection is designed to multi-task. So, less product is needed for truly long-lasting results!
2. Less Quick Fixes
Your skin comes equipped with the best skin cream in the world–its own natural moisture barrier–and has the innate ability to rejuvenate itself. It takes a minimum of 28 days for skin to renew itself (if you are 40 years old, it’s likely that it takes 40 days for your skin to rejuvenate). While we all want to see instant results, many ‘miracle’ ingredients advertised are potentially toxic chemicals that break through the skin’s moisture barrier to produce those miracle results. These quick fixes can result in premature aging and chronically dry skin over the long run. Mirai Clinical’s skin care collection is designed to work with your skin’s natural renewal cycle, so you’ll need to be a bit patient but you’ll see and feel amazing results that last a lifetime.
3. Less Moisturizing
Excessive moisturizing makes your skin lazy and stops it from producing its own natural moisture. To train your skin to keep producing its own moisture, try skin fasting. Once a week, go to bed without applying any moisturizer. How easy Is that? By skin fasting, your skin will feel healthy and moisturized when you get up! For severe dry area, apply a small amount of our 3-in-1 Multi-Tasking Face Serum as necessary.
4. Less Washing
Excessive washing strips away your natural moisture barrier (natural oils and moisture), aka the best skincare cream in the world. In general, it’s fine to wash your face with only water in the morning. Mirai Clinical’s Purifying & Hydrating Face Wash does not contain any harmful sulfates and chemicals that can break the skin’s natural moisture barrier. Use it in the evening to remove residual makeup and environmental toxins, and to calm and soothe skin before bedtime.
5. Less Friction
Friction causes cell damage. Look at your panty line: if there’s a dark mark, it’s from fabric friction. The same applies to your face. Skin cells are damaged by friction become darker and thicker to protect your skin from further damage. So, don’t rub your skin excessively. If you scrub your face periodically, do the bare minimum. When applying our 3-in-1 Multi-Tasking Face Serum, gently press the formula into your skin instead of using a circular motion (even slow motion causes friction!). Tap it under your eyes and into creased areas with your finger as you were touching a baby’s cheek. Whenever possible, wear less makeup too. Applying and cleansing makeup every day require some friction which should be minimized.