Japan Beauty Trends Unveiled at Cosme Tokyo

By Alicia Kerr for Mirai Clinical

(from Cosme Tokyo Instagram)

Japan has long been a world leader in the beauty industry, and it comes as no surprise that Japanese beauty consumers are the most discerning in the world. In recent years, Western beauty brands have began to watch the Japanese market very closely, looking to discover the latest innovations and trends that are now shaping the global beauty market and driving demand for exciting, new products. 

Held each January each year, Cosme Tokyo is Japan’s largest specialised cosmetic industry trade fair. Now in it’s 5th year, Cosme Tokyo continues to grow in size and popularity. This year there was a record number of 700 brands showcasing their cosmetic, skincare and haircare innovations to buyers from around the world. 

A combination of traditional retail buyers, online stores, product developers, makeup artists and media from around the world travel  to Cosme Tokyo to discover what are the latest Japanese beauty trends and innovations that will then be adopted globally.

At Cosme Tokyo this year, a few of the most popular and exciting trends were: 

– Nutritional supplements. In particular, placenta anti-aging and skin supporting drinks.  


– Gold, gold, gold – It started with sheet masks and now even luxurious skincare lines to increase skin brightness.

Cosme Gold masks

– Natural and organic skincare. In particular Japanese ingredients like spring water, green tea and even okra!
Mirai-Clinical-Okra(from istock)

– Long lasting “tattoo” cosmetic eyeliner, eyebrow and lip colour. 

(from Kienai Mayuge)

– Combining traditional Japanese ingredients with cutting edge technology to create powerful anti-ageing skincare treatments (for example natural hot spring water and stem cells).

Mirai-Clinical-Stem-Cell-Skincare(from istock)

No doubt you will start seeing some of these Japanese beauty trends making an appearance on the U.S. shelves over the next few years, including Mirai Clinical!

Alisa Kerr is the creator of Japanese beauty website Tokyo Beauty Book. Alisa is an Australian beauty and skincare enthusiast living in living in Tokyo! Tokyo Beauty Book is a website dedicated to discovering the world of Japanese beauty, with all the information you need about Japanese beauty brands, their products, how to use them and where to buy them.  

Check out Tokyo Beauty Book’s website, Instagram and Facebook for everything you need to know about Japanese Beauty!  

Seen in XIOX Magazine!

Check out the feature of our brand and Koko’s fantastic Less is More book on page 7.


Mirai-Clinical-XIOX-1 Mirai-Clinical-XIOX-3


Seen in Bravo



Our Deodorizing Hair Brush Liner was one of the 8 Breakthrough Products that will change your beauty routine!

Mirai-Clinical-Bravo-Jan-2017-1 Mirai-Clinical-Bravo-Jan-2017-2Mirai-Clinical-Bravo-Jan-2017-3

Seen in Marie Claire!








Mirai Clinical at Cosme Tokyo

Mirai Clinical, Japanese Skincare Brand Trending in Hollywood Exhibits at Cosme Tokyo


Mirai Clinical that has been chosen to provide the gift bags for the Oscars and Emmys in the Hollywood exhibits at Cosme Tokyo. Cosme Tokyo will be held from January 23rd to 25th, 2017 at Tokyo Big Site in Tokyo, Japan.

With Japanese ingredients such as persimmon, green tea, and astaxanthin, Mirai Clinical offers Japanese face care, body care, and hair care in the United States. Its body care is the only brand outside of Japan that has Japanese persimmon as an ingredient to target and eliminate nonenal, the cause of aging odor.

Body Care

  • Body Wash (introduced by Dr. Oz’s website and has more than 150 reviews on Amazon)
  • Soap Bar (chosen as one of 13 Japanese global products by the Ministry of Economy, Trade & Industry)
  • Body Serum
  • Body Spritzer

Hair Care

  • Hair Shampoo (collaboration with Japan Cosmetic Center)
  • Hair Brush Liner  (featured in national media a product that does not exist in the U.S.A.)

Face Care

  • Face Serum
  • Face Wash
  • Eye Cream

These items and gift wrapping will be presented at the Oscars and Emmys.

Mirai Clinical LLC

1935 E Garvey Ave N Unit 56 West Covina, California 91791-1463 USA

Based in the United States, Mirai Clinical introduces Japanese skincare with ingredients such as persimmon, green tea, and astaxanthi. (U.K., Canada, and Australia are included).
With a “Less is More” sloagan, Mirai Clinical aims to educate the public about real skincare that prioritizes your skin’s natural rejuvenation power. For instance, the fewer products you use, the healthier your skin is. The less you moisturize, the more supple your skin is. The less you wash your skin, the more your natural oils can keep your skin healthy and beautiful.



Founder & CEO: Koko Hayashi

Born in Hokkaido, Koko earned a MBA at the Chinese University of Hong Kong. She has also earned her CIDESCO certification (an internationally recognized beauty therapist license) and launched Mirai Clinical in the United States in 2014. She has been a lecturer at Innocos, an international business conference for the beauty industry in Vienna, Austria. As part of Mirai Clinical’s “Less is More” campaign, Koko shares Japanese beauty secrets on YouTube and has more than 10,000 subscribers. She is also the author of “Less is More, Japanese Anti-Aging Secrets.”